Give me one reason why Redding is amazing:

jehricurlShampoo City

The father of the “Jheri Curl,” Jheri Redding stumbled upon Redding when a snowstorm slowed his travel on I-5. Jheri decided to start Jherimack hair care products at a facility in North Redding in the 70s. Later, KMS Research was founded in the same building. Both companies were acquired by international investors and still sell hair care products to this day.

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